Do you remember how to read a map?

I certainly do. I remember miles of squinting at little squiggly lines while trying to navigate my way across the country in years past. But now with GPS navigation, many of us don’t use maps at all anymore. GPS is simply more detailed, more accurate, and a more reliable way to get there. (At least it usually is–I know there are GPS exceptions as well, but stick with me.)

When we set out 3 years ago to create the world’s best auriculotherapy reference software, we were pursuing the wrong goal completely. Fact is, we had the best intentions and some great ideas, but our thinking was just too limited in scope. The profession needs more than just a reference.

The problem is one of shape. Let me illustrate what I mean. What is the shape of the earth?

Is it round? No.

The correct answer is that the earth is a sphere. “Round” refers to a 2-dimensional object and lends itself well to being drawn on paper. But a sphere is a 3-dimensional object, and as any mapmaker will tell you, drawing a 3-dimensional object in 2 dimensions leads to distortions.

Look at this map: Do you notice that Greenland appears larger than Brazil, and nearly the size of Africa?

But if you look at a globe you’ll see that Greenland is really much smaller than both. In fact, Greenland is only one-fifteenth the size of Africa. And that’s the problem with trying to draw a 2-dimensional reference of a 3-dimensional object.

Lots of different approaches have attempted to overcome this obvious problem. Like this one:

Or this one:

But really, the only correct solution is a globe.

So what does this have to do with auriculotherapy software?

Just this: Ears are 3-dimensional, and no matter how well drawn a 2-dimensional chart is, it can never truly and properly represent the intricate shape of the ear, with all its folds, convolutions, and contours. 

And that’s the problem. We started out to make a reference. We made it better than other references out there. But by nature, a reference is like a book—flat, 2-dimensional, with triangles, dots, squares and notations trying to convey the 3-dimensional nature of the locations. But even with excellent art and notations, it’s still hard to really visualize the locations of many points.

And that’s why you don’t want a reference. You need a MODEL.

You don’t want to guess. You want to KNOW.

This Wednesday, we will introduce the world’s first 3-dimensional Auriculotherapy software with live, real-time, 3-D modeling of any auricular point. Grab the ear on your screen…turn it, rotate it, zoom it, and perfectly view any point you need. It’s simply the most accurate, intuitive way to take full advantage of all the benefits of auriculotherapy.

And it’s just one of MANY completely new features and improvements in the latest generation of our groundbreaking auriculotherapy software.